See the Numbers: How Windshield Protection Film Boosts Dealer Profits

See the Numbers: How Windshield Protection Film Boosts Dealer Profits

Accurate profit forecasting is essential for dealers who want to maximize earnings from windshield protection film while planning their pricing strategies effectively. With InstallersFilm.com’s premium windshield protection film, the profit potential is substantial, allowing dealers to cover 10-15 cars per roll and optimize their revenue. Below is a more detailed breakdown of profit margins under different pricing scenarios:

Cost Per Roll Breakdown:

  • Wholesale cost per roll (covers 10-15 cars): $850
  • Installation time per car: 1-2 hours (varies by shop efficiency)

Low-End Profit Scenario:
Price Charged Per Car: $300 (labor + materials)

  • Total revenue for 10 cars: 10 x $300 = $3,000
  • Total revenue for 15 cars: 15 x $300 = $4,500
  • Cost of one roll: $850
  • Net profit for 10 cars: $3,000 - $850 = $2,150
  • Net profit for 15 cars: $4,500 - $850 = $3,650

Even at the lower end of the price spectrum, dealers can achieve a significant profit margin. By completing 10-15 installations per roll, a dealer could expect net profits ranging from $2,150 to $3,650 depending on the volume of cars serviced.

Mid-Range Profit Scenario:
Price Charged Per Car: $450 (labor + materials)

  • Total revenue for 10 cars: 10 x $450 = $4,500
  • Total revenue for 15 cars: 15 x $450 = $6,750
  • Cost of one roll: $850
  • Net profit for 10 cars: $4,500 - $850 = $3,650
  • Net profit for 15 cars: $6,750 - $850 = $5,900

In this mid-range scenario, charging $450 per windshield results in a net profit range of $3,650 to $5,900 per roll, further increasing the financial viability of offering windshield protection.

High-End Profit Scenario:
Price Charged Per Car: $600 (labor + materials)

  • Total revenue for 10 cars: 10 x $600 = $6,000
  • Total revenue for 15 cars: 15 x $600 = $9,000
  • Cost of one roll: $850
  • Net profit for 10 cars: $6,000 - $850 = $5,150
  • Net profit for 15 cars: $9,000 - $850 = $8,150

At the high end, dealers charging $600 per car could see net profits of $5,150 to $8,150 per roll, highlighting the impressive profit potential when marketing windshield protection as a premium service.

Return on Investment (ROI):

Dealers can expect a strong ROI with InstallersFilm.com’s windshield protection film, regardless of pricing strategy. Whether charging $300 or $600 per car, the ability to generate between $2,150 to $8,150 in profit per roll demonstrates the scalability and profitability of this service. By adjusting pricing based on the market or the vehicle type, dealers can fine-tune their offerings to meet demand while optimizing revenue.

This comprehensive profit breakdown makes windshield protection film a highly attractive addition to any dealer’s service menu, offering consistent returns with minimal upfront investment.

Back to blog